Three frogs perched on a twig on a pond

© TNC

return on investment (ROI) 101

This module provides an introduction to Return on Investment, and best practices to identify the most cost-effective package of nature-based interventions. It provides an overview of

  • Water security and Nature-based Solutions (NbS).
  • Background to Economic and Financial Analysis and on Investment (ROI).
  • Why is ROI or Economic and financial analysis important?
  • Steps toward an effective economic and financial analysis and the capacities required to complete the analysis. 
  • How to communicate results to your stakeholders, and how you can use the results to leverage funding.

Introduction to ROI & Pre-Work

Water Security and Nature-based Solutions

Water insecurity is one of the greatest risks to global prosperity. Global water consumption has doubled since 1960, and by 2025, at least two-thirds of the world’s population will likely live in water-stressed areas (Walker et al., 2019; UN, 2014). In the future, government, utility, and industry actors will be required to manage scarce water resources better and allocate them against competing needs.

Conventional interventions to secure water focus on grey infrastructure — constructed, man-made structures such as treatment facilities, stormwater systems, storage basins, dams, pipes, etc. — to transport, store, and filter water for use, but nature, or green infrastructure, can perform many of these same functions, often at more cost-effective rates. Our science shows, that working with nature delivers sustainable, cost-effective solutions: 1 out of 6 cities could pay for green infrastructure solely through savings in water treatment costs (Abell et al., 2017). There is an urgent need to mobilize the power of nature to meet water security challenges sustainably. Read more about the links between nature-based solutions, green infrastructure, and water security,

Read More

The costs and benefits associated with constructing, operating, and maintaining grey infrastructure are relatively well-known and, therefore, well-integrated into current planning and lending processes. The same cannot be said for nature-based solutions (NbS).

Though becoming increasingly defined, the business case for investing in nature is still an emerging field: robust examples of application in the water sector are required so that these solutions can become a trusted, mainstream alternative or addition to grey infrastructure. A business case, in the most basic sense, would provide the reasoning for initiating an NbS project (see major key ingredients of the business case development below).

As such, it is useful to analyze the return on investment (ROI) of a package of NbS interventions so investors can objectively compare results with grey infrastructure investments that would provide similar benefits. A return on investment (ROI) analysis refers to a common financial metric of profitability that measures the return — the monetary value of the benefits the stakeholder receives — for the money they invested.

Other indicators like net present value, benefit-cost analysis, and cost-effectiveness analysis can also indicate whether a project is a good investment. The types of indicators used will depend on factors like the stakeholders, the type of proposed investment, and the potential investors. Figure 1 covers the basic questions answered by a return on investment analysis. 

Figure 1, four questions on costs and benefits

Figure 1. The primary questions answered by a return on investment analysis.

Will an Economic or Financial Analysis move your program forward?

Before undertaking an economic and/or financial analysis, it is important to determine if they will meet the needs of — or are even the right tools to advance — your NbS project. 

Whether an economic or financial analysis (or both), the same underlying methodology is used to value the benefits of NbS projects, but the difference lies in who benefits. In economic analyses, the beneficiary is generally society at large. Public policy actors, for example, tend to use economic analyses to represent the total benefit of a project to the population in their jurisdiction. Financial analyses, on the other hand, typically quantify the financial benefits that accrue to one or more specific stakeholders, like utilities or corporations, rather than society at large. These stakeholders are typically investors in the NbS program. 

While the underlying methodology — outlined in this module — is the same, the type of analysis you choose will undoubtedly affect some aspects like scope, the type of valuation indicator chosen, the discount rate, and the value of benefits, among others. Figures 2 and 3 outline the different degrees of detail — or scale — of economic and financial analyses that can be considered and how they can be leveraged to reach a project’s goals. 

The Detailed Economic and Financial Analysis (DEFA) and the Decision Support System (DSS) are prepared during the Feasibility Phase of the WIP Cycle. These analyses are an essential building block to developing a compelling, actionable Strategic Plan  that not only articulates how the WIP will contribute to improved water security in the region, but how it will be managed, funded, and monitored and evaluated for impact. 

We suggest conducting the Basic Economic and Financial Analysis (BEFA) during the Pre-Feasibility phase of your NbS project to help narrow the focus for your detailed economic and financial analysis. A BEFA can also demonstrate whether there’s even a preliminary ROI for your proposed project. If you are interested in first conducting a BEFA, we recommend visiting WaterProof – a free, online system that uses global datasets to provide an indicative return on investment analysis. WaterProof is customizable if you’d like to include more detailed data for your system. 

Table showing degrees of detail (scale) of economic and financial analyses

Figure 2. Degrees of detail (scale) of economic and financial analyses that can articulate the economic and financial benefits of a water fund or NBS project.

Figure show pros and cons of the scales of economic and financial analyses

Figure 3. Pros and Cons of the scales of economic and financial analyses

Pre-Work: Know this before you start!

Before executing an economic and financial analysis, it is important to understand the water security challenge and the potential ‘scope’ of the intervention program, including programmatic objectives, potential NbS options, and geographic scope. You should also collect water sector information, including supply and demand, who is responsible for water resource management, who the largest water users in the basin are, who determines water pricing and what the process is for doing so, and characteristics of the legislative and regulatory environment. This information is important for determining how your economic and financial analysis can be leveraged, and it will help determine the governance and institutional arrangement for your NbS program down the line.

As your team collects water sector information, you should also undergo a stakeholder mapping exercise. You’ll need to understand the main actors and their level of influence to choose a beneficiary or beneficiaries for your analysis. Not all stakeholders identified may be ‘beneficiaries’ (e.g., derive a monetary benefit from the NbS program) but engaging these other stakeholders will still be important to generate buy-in for your NbS program. 

Before beginning an economic and financial analysis, it’s also critical the team surveys the existing data available, and any current modeling and valuation efforts. Your analysis should be additive and avoid duplicating ongoing or past work as economic and financial analyses can carry a substantial price tag. If you have not completed the analysis preparation steps, please refer to the Toolbox feasibility section.

Background to Economic and Financial Analysis

The video below covers at least two differing rationales for doing this, but has important ramifications for the method you would choose — and the appropriateness of your conclusions to certain decisions.

Close-up of pine needle leaves and a pine cone

© TNC

Capacity and Methodology

Capacity

The success of your economic and financial analysis is largely dependent on your team’s level of preparation and stakeholder consultation, as well as your team’s knowledge of the project development cycle, e..g, how will you leverage the business case to progress your NbS program? 

Generally, project teams require a mix of the below capacity, though a single member of the project team may possess more than one of the capacities. While the team should be well-integrated and collaborative throughout the process, certain steps will require increased participation from specific team members. 

  • Project Manager
  • Ecologist
  • Hydrologist/Modeling Specialist 
  • Stakeholder Engagement Specialist
  • Economist
  • Water Supply Systems Specialist (if conducting economic and financial analysis for a large water user)
  • Communications Specialist

The project manager must understand how to use economic and financial analysis to help inform a project’s funding and financing strategy, and future governance and institutional framework. Clear objectives for your NbS project will also clarify the scope of the analysis and drive more effective collaboration. You should also solicit the support — even if solely advisory — of those stakeholders who may not be the beneficiaries but who will have an opinion about the results and the future of the NbS program. This is especially important if there are already existing organizations or agencies doing related catchment management work in the same geographic area. Your team will want to liaise with them to understand the potential additionality of your program’s efforts and to leverage knowledge from existing implementation activities. Their input and endorsement of the process will be important in subsequent steps of the analysis, and they must commit to engaging in the process before the analysis begins in earnest.

There have been cases where economic and financial analyses have not furthered a program’s objectives due to poor execution, lack of preparation, and interdependence with other assessment outputs like stakeholder needs, hydrological modeling, etc. It’s important for your analysis to meet the needs of your stakeholders, and that often entails using the same indicators and data they use to make decisions about future investment.

Methodology

This section outlines the steps toward an effective economic and financial analysis for identifying the most cost-effective package of nature-based interventions. Each step begins with a short introduction describing the purpose and expected outcomes, and information the team should have in hand before advancing to the next phase. A series of key questions are also provided to help project teams navigate each stage. For a full economic and analysis download the Deep Dive pdf.

Economic & Financial Analysis

Diagram showing the analytical processes

Figure 4. The methodology, analytical processes, and inputs/outputs for an economic and financial analysis

Before moving onto the next step, it is important that your stakeholders have had the opportunity to review results of the BaU models. If they have not, do not move on to Step IV.

Table showing list of selected models for watershed ecosystems

Figure 5. Selection of models that can be used to model ecosystem function in a watershed. This list is not all-encompassing, and several models may be used in conjunction.

Resources

ROI & Economic Analysis for Water Funds Webinar

This Water Funds Network (WFN) webinar gives members and colleagues an overview of what The Nature Conservancy’s global water funds team has been working on in regard to Return on Investment (ROI) and Economic Analyses of Nature-based Solutions for Water Security.

 

Watch on Youtube

View of old, large tree and its branches from bottom agains the sky